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Dove Cleanser And Moisturizer
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Published: April 10, 2007
With their already outstanding reputation for facial soap, Dove cleanser is being grabbed off store shelves like free candy. Dove cleanser and facial soap is renown for its ability to keep moisture in the user's skin, while still washing away dirt and grime. Restoring the face's natural oils prevents the face from becoming too dried out and eventually wrinkly.
Dove has maintained the reputation of slowing this process with moisture infused facial cleansers.
Looking young and thin is an epidemic that has spread nationwide and plagued the minds of women young and old. Dove's new Pro-age campaign to promote their new line of Dove cleanser has taken the problem by the reigns and lassoed it. Featuring women from age forty and up, Dove has shown the nation that women, no matter what their age, can be beautiful. The ads project the message that the special moisturizers used in Dove cleanser is responsible for the women's beauty and youthful look. Dove's target is the average female consumer, as one of their previous campaigns featured women who sported a more voluptuous look than a super model figure.
The secret to the success of Dove cleanser is their special formula of gentle cleanser mixed with loads of moisturizers. Dove maintains that the use of their product will not only clean the user's skin, but also improve the condition of the skin. Currently, the line of Dove cleansers has six different cleansers that are on the market. Each Dove cleanser addresses a specific facial cleaner's need. For example, the Deep Moisture Creamy Face Cleanser produces a thick lather that washes away dirt gently, while moisturizing and feeding one's skin with the nutrients that it needs. The Dove cleanser called Sensitive Skin Foaming Facial Cleanser has no fragrance or dye, which can be irritating for people with sensitive skin.
Along with Dove cleansers, the Dove moisturizer line also works to enhance and restore the natural beauty of skin. Dove promises that Dove moisturizer will improve the condition of the skin. Available in at least two formulas per category, Dove moisturizer is offered for four different types of skin: Pro-age, Sensitive, Deep Moisture and Energy Glow. To compliment the Dove cleanser for sensitive skin, the matching Dove moisturizer is also offered. Coming in a tube of lightweight lotion that ensures the reduction of redness and dryness or in a small pot of heavy facial cream, Dove Sensitive Skin Facial Cream is designed to help with sensitive and irritated skin.
The moisture enhancing formulas that Dove has formulated has earned confidence and praise from users across the nation. Dove cleansers have become a hit among the average consumer due to the specificity of cleansers and moisturizers that are available at a reasonable price. Striking campaigns matched with note worthy products puts Dove up on the charts as a company who tries to meet its consumer's needs while still keeping prices reasonable. Dove's line of cleansers and moisturizers has provided a manageable alternative to address the growing need to feel young and beautiful with well-formulated Dove beauty products.
Sources
Dove Face Care Moisturizers. Dove. 2007. Unilever. 9 Apr. 2007. http://www.dove.us/your_face/moisturizers_overview .asp
Dove Face Care Cleansers. Dove. 2007. Unilever. 9 Apr. 2007. http://www.dove.us/your_face/cleansers_overview.as p.
Campaign for Real Beauty. Unilever. 2006. 9 Apr. 2007. http://www.campaignforrealbeauty.com/.
Bates, Karen Grigsby. "Dove's Pro- (not Anti-) Age Campaign." NPR. 27 Mar. 2007. 9 Apr 2007. http://www.npr.org/templates/story/story.php?story Id=9155425.
Looking young and thin is an epidemic that has spread nationwide and plagued the minds of women young and old. Dove's new Pro-age campaign to promote their new line of Dove cleanser has taken the problem by the reigns and lassoed it. Featuring women from age forty and up, Dove has shown the nation that women, no matter what their age, can be beautiful. The ads project the message that the special moisturizers used in Dove cleanser is responsible for the women's beauty and youthful look. Dove's target is the average female consumer, as one of their previous campaigns featured women who sported a more voluptuous look than a super model figure.
The secret to the success of Dove cleanser is their special formula of gentle cleanser mixed with loads of moisturizers. Dove maintains that the use of their product will not only clean the user's skin, but also improve the condition of the skin. Currently, the line of Dove cleansers has six different cleansers that are on the market. Each Dove cleanser addresses a specific facial cleaner's need. For example, the Deep Moisture Creamy Face Cleanser produces a thick lather that washes away dirt gently, while moisturizing and feeding one's skin with the nutrients that it needs. The Dove cleanser called Sensitive Skin Foaming Facial Cleanser has no fragrance or dye, which can be irritating for people with sensitive skin.
Along with Dove cleansers, the Dove moisturizer line also works to enhance and restore the natural beauty of skin. Dove promises that Dove moisturizer will improve the condition of the skin. Available in at least two formulas per category, Dove moisturizer is offered for four different types of skin: Pro-age, Sensitive, Deep Moisture and Energy Glow. To compliment the Dove cleanser for sensitive skin, the matching Dove moisturizer is also offered. Coming in a tube of lightweight lotion that ensures the reduction of redness and dryness or in a small pot of heavy facial cream, Dove Sensitive Skin Facial Cream is designed to help with sensitive and irritated skin.
The moisture enhancing formulas that Dove has formulated has earned confidence and praise from users across the nation. Dove cleansers have become a hit among the average consumer due to the specificity of cleansers and moisturizers that are available at a reasonable price. Striking campaigns matched with note worthy products puts Dove up on the charts as a company who tries to meet its consumer's needs while still keeping prices reasonable. Dove's line of cleansers and moisturizers has provided a manageable alternative to address the growing need to feel young and beautiful with well-formulated Dove beauty products.
Sources
Dove Face Care Moisturizers. Dove. 2007. Unilever. 9 Apr. 2007. http://www.dove.us/your_face/moisturizers_overview .asp
Dove Face Care Cleansers. Dove. 2007. Unilever. 9 Apr. 2007. http://www.dove.us/your_face/cleansers_overview.as p.
Campaign for Real Beauty. Unilever. 2006. 9 Apr. 2007. http://www.campaignforrealbeauty.com/.
Bates, Karen Grigsby. "Dove's Pro- (not Anti-) Age Campaign." NPR. 27 Mar. 2007. 9 Apr 2007. http://www.npr.org/templates/story/story.php?story Id=9155425.
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